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Anita Kaplan - Director of Qualitative Research |
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| Anita Kaplan has been in the business for over twenty years, beginning her career in qualitative research, leading and interpreting focus groups and depth interviews. She then spent eight years working for General Foods Corporation utilizing all types of marketing research. She has developed unique skills in understanding consumers and customers and in identifying |
| motivational techniques. In addition to working with a wide range of adult target groups, an area of specialization is understanding children and teens. |
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